Alex launched Vurchoo in early 2015 after receiving funding from The Princes Trust.

Originally starting his artistic journey as a graffiti artist, Alex learned to draw on the streets of Essex where he grew up.

 In  2009 Alex spent 14 months travelling the world on his own both volunteering and working in various countries worldwide.  It was during this time that Alex experienced a ‘lightbulb’ moment and understood how he could realise his dream to help people through his creativity.

Alex wanted to create a brand that would make an impact on the world we live in at the same time as  creating timeless pieces of desirable jewellery that are  perfect for any wardrobe all year round.

The idea of Vurchoo was planted while travelling through Cambodia and seeing street children doing what they could to survive; some of them selling whatever they could, including fantastic creations they had made themselves, but without a proper outlet for them.

Alex wanted to find a way to use his passion for design to help them. He decided to work with schools in all corners of the globe, knowing that they all needed an extra source of income, and asked the school children to draw whatever meant the most to them. The results were fantastic, from the colours of Africa to the emotions of Asia, each one was a reflection of the child's story and the culture they were surrounded by.

For every design sold Vurchoo gives between 10-25% of profits from each sale to charities, in the UK and overseas, via their UK partner registered charity Teach a Man to Fish.

This initiative empowers not only the pupils but also helps the communities they are part of, and with your support, Vurchoo will be able to keep helping change lives for the better around the world.