
Each design is inspired by a child's drawing from around the world.
Why settle for ordinary jewellery when you can have something beautiful and powerful?
At Vurchoo, we put design first, ensuring each piece is crafted with care and style. With every purchase, we share a portion of the profits to support children in need, helping them access quality education. Wear jewellery that can change someone's world!







Founded by Alex
Alex, the founder of Vurchoo, started his journey as a graffiti artist before turning his passion for creativity into jewellery design.
With the help of The Prince’s Trust, he launched Vurchoo over 10 years ago, driven by a love for bold, meaningful design. His work blends fashion with real meaning. Giving back jewellery its story and worth.
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Ethically Made
We are PROUD members of The British Association of Fair Trade Shops & Fair Luxury

5 stars
50,000+ Happy Customers

Earth Kind
Plastic Free, Hypoallergenic and Profits Shared in over 28 countries